Bright Marketing Ideas for the Holidays

Table with thin wrapped gifts with women's hands holding the center gift.

Looking for ideas to promote your small business during the holidays? Whether you own a virtual store or rent a retail space, you can use special times around the year to engage with customers and increase your sales. And here are six brilliant suggestions to get you started:

Read More

Why Buffalo Is the Perfect Place for Entrepreneurs to Launch a Business

Young female entrepenuer doing sketches at her work desk

If you’re planning to start a business, you want to set up shop in a location that will improve the odds of lasting success. The Buffalo, New York area offers many fantastic options, allowing you to pursue your dream of entrepreneurship in a startup-friendly region with a beautiful backdrop and pleasant climate. Courtesy of Social Encode, here’s why Buffalo is a great place to found a company.

Read More

Want to Boost Your Content Marketing Strategy? Start an Email Newsletter

Photo of a young African American business woman drinking water at her laptop

Growing a business takes time, but one digital marketing method will quickly increase your website traffic and boost your content marketing strategy: Email marketing. It can be daunting to decide what type of content you want to share and how you would like to present it in your emails but your industry and your brand should inform your content. You will have to do some research to see what type of email marketing will work best for your business.

Read More