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THE MARKETING BLOG

Content for Small Businesses and Marketing Enthusiasts

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Blog Articles

Check out the following articles and offerings to help you formalize a marketing strategy for your business.  Social Encode also invites and encourages guest writers to offer articles for this blog so we can offer you high-quality community-based content.  If you are interested in writing a guest article on this blog please submit your request and ideas to this email address.

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How to Build a Strong Panel of Reliable Market Research Participants

How to Build a Strong Panel of Reliable Market Research Participants Market research is an essential aspect of any business strategy. It provides valuable insights into consumers’ opinions and behaviors, which can guide decision-making processes and optimize marketing campaigns. However, the success of any market research study hinges on having reliable participants who are representative…
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Bright Marketing Ideas for the Holidays

Looking for ideas to promote your small business during the holidays? Whether you own a virtual store or rent a retail space, you can use special times around the year to engage with customers and increase your sales. And here are six brilliant suggestions to get you started:
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Why Buffalo Is the Perfect Place for Entrepreneurs to Launch a Business

If you're planning to start a business, you want to set up shop in a location that will improve the odds of lasting success. The Buffalo, New York area offers many fantastic options, allowing you to pursue your dream of entrepreneurship in a startup-friendly region with a beautiful backdrop and pleasant climate. Courtesy of Social Encode, here’s why Buffalo is a great place to found a company.
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Start a Successful Handyman Business Today

Do you have a knack for fixing things around the house? Are you always the one your friends and family call when they need something repaired? If so, starting your own handyman business in the Lockport area may be the perfect career move for you. Here are a few things to keep in mind as you get started:
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Want to Boost Your Content Marketing Strategy? Start an Email Newsletter

Growing a business takes time, but one digital marketing method will quickly increase your website traffic and boost your content marketing strategy: Email marketing. It can be daunting to decide what type of content you want to share and how you would like to present it in your emails but your industry and your brand should inform your content. You will have to do some research to see what type of email marketing will work best for your business.

4 Best Cybersecurity Practices for Your Remote Employees

Cybersecurity has changed quite a bit over the last decade, adapting to keep up with the wide array of threats from hackers and thieves. In just the last couple of years, business owners have had to find new and inventive ways to protect their most sensitive information as more and more employees have begun to work from home.

Techniques for Maintaining Business Health During COVID-19

Business owners everywhere have faced major challenges when it comes to keeping their companies going during the pandemic. This is especially true for businesses such as bars, gyms, restaurants, and retail shops, which can’t easily transition to a virtual or socially-distant model.

ARE YOU DONE WITH THE BS?

Even if you haven't had a bad experience before there are a lot of sharks out there and it's easy to take advantage of small business owners who may not have a lot of industry-specific knowledge about marketing and social media for business.  I am here to show you that every small business is different and there isn’t one right answer to how you should put yourself out there.  Here are a few reasons why you should trust us with providing our services for your business.

We are good listeners and truly care about your business

We don't "up-sell", we "right-sell"

We have over 15 years experience in this industry

We want to enable businesses like yours to grow in our community and enable you to work with other small businesses in the area that are a good fit.  It all works better when you have the right contacts and the right people to work with.  Lets get after it!  

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