Techniques for Maintaining Business Health During COVID-19

Open sign with vines and white brick wall

Business owners everywhere have faced major challenges when it comes to keeping their companies going during the pandemic. This is especially true for businesses such as bars, gyms, restaurants, and retail shops, which can’t easily transition to a virtual or socially-distant model.

However, as vaccine distribution gets underway, an end is in sight. Right now, business owners need to think about how they’ll keep their businesses going until things fully reopen, as well as ways to improve their businesses in the meantime. For example, this could be a great time to work on building your brand with our parent company Prime Encode. Here’s a look at more of the best techniques you can use to keep your business moving forward during COVID-19:

Evaluate Your Business Structure

The way your business is structured can have a massive impact on how it runs and whether or not it thrives. Often, a business’s structure develops naturally during the first several years. However, the structure you happened into isn’t necessarily the structure that best suits your needs.

For instance, if your business is self-run, you might have avoided registering as an LLC early on when your risk was relatively low. If you don’t reconsider that step over the years, however, you can wind up leaving your personal assets at risk from litigation, as well as miss out on valuable tax advantages you’d get with the LLC designation. Look into LLC rules in the state of New York to see if you should consider a structural change.

Consider Your Branding

As things open back up, the right messaging is going to make a big difference for companies trying to draw customers and clients back to their business. It’s important to make sure your marketing has an enticing message while ensuring your brand sticks with the customers who see it. Branding that’s too vague can wind up leaving an unconvincing message — or worse, reminding customers of the idea, but not the company, which could push them toward competitors instead.

Having a team like Prime Encode on your side helps you to build a brand with confidence. A pro can also help you ensure that your messaging is consistent across all networks so that each form of advertising and marketing is effective. People’s brand loyalties may have been shaken during the pandemic, so now is the moment to make sure you recapture old customers and, ideally, pick up some new ones along the way.

Make Upgrades to Your Physical Location

If you have any upgrades or renovations you have considered making to your physical location, now is the time to do them. You don’t want to be stymied by painting walls or installing carpets once things open back up. If customers try to come to your business after reopening and can’t get in, they’re likely to think you shut down for good. Do it now, else you risk major brand damage.

Upgrading your location gives you the chance to make the best possible impression once things do open back up. Customers will be excited to see your shop, restaurant, or office look its absolute best. Having an appealing, productivity-boosting aesthetic can also be a great way to welcome back employees who have been working remotely. Take ergonomics and safety into account while making changes to ensure that everyone who comes into your business can be as safe as possible.

Things are on track to soon return to normal. Businesses need to take advantage of this time in order to hit the ground running once things reopen. Prepare now, and you’ll be in a great position to flourish after the pandemic.

Social Encode can help you perfect your marketing plan. Reach out to get started.

This article was a collaboration and was written by Katie Conroy of  Check out her website for other informative content.

Photo Credit: Pexels

Katie Conroy enjoys writing and created where she shares advice from her experiences, education & research. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research.


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